Set It Up
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Set It Up

The first step was the series. In the second instance, almost immediately, the documentaries came. And then the strong, implacable step some would say, in the direction of auteur cinema, the one that usually wins gold awards at prestigious festivals. Netflix was covering audiovisual territory at a speed that the film and television industry had never seen before.

And as it seems that nothing is enough for the giant of streaming, he dares with romantic comedies, Next Gen a genre that the big Hollywood studios abandoned to their fate long ago, dissatisfied with the results at the box office of these stories that two decades led the numbers of spectators.

In his quest to reach the largest audience, Netflix rediscovered stories of love and humor, Isn’t It Romantic well told, well acted, a universal language and with inexhaustible possibilities for its global and multigenerational audience. That is the magic formula of ‘Set it up’, the best attempt of the platform to launch the new golden age of romantic comedies.

But of course, betting on a noble genre and rich in romantic stories is not enough to revive it. To do so, as happened in the great rebirth of this type of tape that began in 1989 with ‘When Harry Met Sally’ Hunter Killer and extended for a little more than a decade before his inexorable fall, original, intelligent and attentive scripts are needed. modes of falling in love in times of social networks and movements for gender equality. In addition to having some worthy characters to follow in the footsteps of legends such as Katharine Hepburn, Cary Grant, Julia Roberts, Hugh Grant and Sandra Bullock.

Duration: 105 min

Release:

IMDb: 6.5

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Set It Up
Set It Up
Set It Up
Set It Up
Set It Up
Set It Up